As marketers on a platform that’s growing, changing, and evolving on literally an hourly basis, it’s crucial to stay up to date on the latest trends and research. How else would we know where our audiences are, what they like, and, in turn, where to channel resources like time, effort, and money? So, without further ado, here’s our roundup of the 20 most important social media statistics you should know going into the new year. Happy strategizing!
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