January 18, 2022

22 Stats & Facts Social Media Marketers Need to Know in 2022

Christina Sirabella

It’s safe to say quite a few things have changed since the last time we did a stats roundup on the Likeable blog two years ago. Social media was growing like crazy even then, but the pandemic accelerated that growth at rates no one expected. Platforms like TikTok took off, the creator economy boomed, and social commerce became absolutely crucial for businesses.

Last month, we predicted what’s to come for social media trends in 2022. So, without further ado, here are the 22 statistics and facts that we think social media marketers need to know in 2022 to guide their research and marketing plans.

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Tags: Best Practices, Consumer Insights, Data & Analytics, Facebook, Instagram, LinkedIn, Pinterest, Social Media, TikTok, Trends, YouTube

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