Chances are, if you’re reading the news as of late, you’re feeling pretty uncertain about the future of our economy. You can be reading about layoffs or the stalling of VC dollars, and the next minute you’ll be reading about how it’s not technically a recession because the unemployment rate is near a historic low. […]
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By this point, the magnitude of COVID-19’s impact across the globe is clear. Companies everywhere have had to adjust and make shifts because of realities like canceled events, smaller budgets, and the inability to collaborate in person indefinitely. No matter what industry you’re in, odds are you’ve been impacted in some way—and so has your
Shifting Your Brand’s Content Strategy During COVID-19 Read More »
Do you know what your brand sounds like? According to Pandora CMO Aimée Lapic, that’s a question more and more marketers need to be asking themselves. On a recent episode of my All the Social Ladies podcast, Lapic shared with me her thoughts on how our increasingly audio-first world will impact brand marketing. As of
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