This month, I attended a kickoff event for the Music City Rodeo here in Nashville, co-hosted by the rodeo, Cowboy+ and PRCA. Like most industry events, there was plenty of discussion about partnerships, programming, and the vision behind the rodeo itself. But as I sat listening to the panel and looking around the room, I […]
Technology Will Keep Changing But People Are Still the Point Read More »
“A common mistake brands make is settling on a permanent social media strategy. The medium is ever-changing, which means your social presence needs to remain flexible.” — Likeable Team, 2014 That sentence opened our Top 10 Social Media Predictions for 2015. Twelve years later it has aged better than any individual call we ever made
The Predictions Hall of Fame and Hall of Shame Read More »
When Bigger Isn’t Better In 2014, I left my 10-year career in big corporate to join a small, privately-owned social media agency called Likeable. I never looked back. Over the next decade, I grew up at the agency and with it. Together with my colleagues, who became collaborators and dear friends, we helped shape a
Why We Shrunk to Grow: The Business Case for Going Boutique Again Read More »
