Whether your brand is a participating sponsor at a major conference or hosting an event of its own, there’s no question that live events are a major investment for marketers. With so much time and money on the line, organizers are increasingly turning to digital channels to expand the footprint of their events and supercharge […]
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In recent years, “brand purpose” has not only become the marketing buzzword of the moment, but something increasingly demanded by consumers. Millennials may have lead this charge, notoriously preferring brands that align with their values, but other generations are rapidly following suit. In fact, a recent Accenture study revealed that more than two-thirds of all
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By all accounts, augmented reality is poised to be the tech innovation of the decade—fundamentally transforming the way we experience the world. Apple’s chief executive, Tim Cook, has even predicted that AR “will be as important as eating three meals a day” within the next 10 years. Understanding that the technology is expected to be
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