“A common mistake brands make is settling on a permanent social media strategy. The medium is ever-changing, which means your social presence needs to remain flexible.” — Likeable Team, 2014 That sentence opened our Top 10 Social Media Predictions for 2015. Twelve years later it has aged better than any individual call we ever made […]
The Predictions Hall of Fame and Hall of Shame Read More »
It’s almost time to vote, and for many marketers that also means it’s time to think about election ads. Yes, some inventory costs will jump—especially on TV—and some ads will probably encounter hurdles or rejections. We’re here to help you understand the platform policy landscape surrounding ads and approvals during this crazy time. And it
Preparing Your Ads for Election Season 2022 Read More »
We hadn’t written anything publicly on TikTok advertising since 2019, and the world has changed. Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. Any Likeable employee
An Update on TikTok’s Self-Serve Ad Platform Read More »
