Marketers have access to more data than ever before. But when developing data-driven marketing strategies, it’s easy to become so obsessed with the numbers that it stifles creativity. In fact, according to Andrea Brimmer, Chief Marketing and PR Officer of Ally Financial, how to balance data with creativity is “the most important question in marketing […]
How Finance Brands Are Using Data to Improve Their Social Media Read More »
We’re in the midst of a podcasting boom, and brands are beginning to take advantage of the brand building opportunities available in the rapidly growing $314 million industry. According to eMarketer, 73 million US consumers (or one-fifth of the country’s population) listen to podcasts monthly. The average podcast listener is young, educated, and affluent—a key
4 Brands Demonstrating the Power of Podcasting Read More »
GE might build jet engines and steam turbines, but over the past decade, the 126-year-old brand has also developed a reputation as a social media powerhouse. A fearless pioneer, it was one of the first businesses to use Instagram and Vine, making a splash with its brilliant and award-winning #6SecondScience campaign. GE’s work on social
Why Brands Need to Take More Risks on Social Media Read More »
