My 97 year old Bubbe passed away at the beginning of this year. She never REALLY understood what I did for a living, and asked me repeatedly about it. As I was preparing the eulogy for her funeral and thinking about all the lessons she taught me, I realized that although she had no clue about social […]
5 Lessons My 97 Year Old Bubbe Taught Me About Social Media Read More »
Companies pay tens of thousands of dollars for social media analytics to determine the “sentiment” surrounding their brand. Do people LOVE their brand? HATE their brand? Or are they generally neutral? Competitive sentiment analysis is also quite popular– Brand Managers want to know how consumers feel about their own brand, and the brands they compete
Three Ways To Figure Out If You’re Unlikeable At Work Read More »
I went to visit my favorite company ever (um, Facebook, obviously!) a few weeks back. At one of my meetings, I sat down with a pretty high ranking person in the ad department to talk about our relationship. I wanted to address a few concerns…why has the level of service changed for us? Why are
How To: Ruthlessly Prioritize Read More »
