You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true! Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. Let’s first look […]
Social Media & Email Marketing: How Do They Work Together? Read More »
If you work in social media, you’re likely aware of the recent Facebook boycott, in which brands are pausing their ads on the platform during the month of July. However, the campaign isn’t as common knowledge as you might think—a recent study shows that nearly 70 percent of consumers are unaware or have not formulated
Everything You Need to Know About the Facebook Boycott Read More »
You know what they say about the alcohol industry: It does well in both good times and bad. So, even during a global pandemic, people are still finding ways to consume their favorite beers, wines, and spirits from the comfort of their own homes. In fact, in March 2020, social engagement around alcohol brands increased
3 Alcohol Brands Killing It on Social Read More »
