In recent years, honesty and authenticity have become absolutely crucial for brands—especially on social media, where so much of the content we see on a daily basis is exaggerated or staged to elicit a certain feeling or action. In fact, 81 percent of people feel that brands must be transparent on social media. Brands have […]
Tackling Taboo Topics on Social Read More »
When many people hear the term “climate change,” they tend to think it’s something that will happen in the distant future. To Gen Z, however, climate change is happening now. In fact, 80 percent of Gen Zers feel they can have an impact on issues by using social media, and 64 percent believe supporting issues
4 Teen Activists You Should Be Following on Social Read More »
Live action video production can be pretty tricky when everyone at your company is social distancing—so if your brand has never delved into the world of motion graphics or animation, this is the perfect time! Animators can create motion graphics videos from the safety of their own homes, and they’re a great way to tell
Making the Most of Motion Graphics During COVID-19 Read More »
