We’re only seven weeks into the new year and there’s already been so much social media news. To kick off 2020, experts and executives at the annual Consumer Electronics Show discussed all kinds of media trends for the year, such as: the rise of the “digital detox” among a budding “social recession,” the potential (and […]
Everything That’s Happened So Far on Social Media in 2020 Read More »
Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. With 22 percent of internet users worldwide saying that their
4 Top Sports Brands on Social—And What We Can Learn From Them Read More »
Using storytelling as a marketing tool isn’t new. Brands have been doing it for decades, despite “brand storytelling” only becoming a mainstream buzzword within the last few years. Things like customer spotlights, behind-the-scenes content, and even data-driven narratives from brands are everywhere on social media—with good reason. Research shows that messages delivered as stories can
How Stop & Shop Went Beyond the Aisles Read More »
