Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Each year, the conference serves as a useful way to take the pulse of the […]
3 Key Takeaways from Advertising Week New York 2019 Read More »
In recent years, mental health has become a popular (and much more public) topic—and with good reason. According to the National Alliance on Mental Illness, 19.1 percent of adults in the U.S. (47.6 million people) experienced mental illness in the last year, with 7.2 percent (17.7 million people) having experienced a major depressive episode. But
Talking Mental Health on Social? Here’s What You Should Know Read More »
So, your brand wants to leverage an influencer. This is exciting! And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. Audiences view influencers as both trusted content creators and advertisers, and influencers shape the lives and purchase
Influencer Marketing 201: Working With Influencers Read More »
