In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 percent, that bad rap is at least somewhat warranted. However, even though brands continue to increase their paid social budgets, it is possible to be successful organically on social. Platforms like TikTok […]
How to Grow Your Social Following Organically in 2021 Read More »
The information and tips in this article come from one of Likeable’s Smarter Social™ modules. Learn more about Smarter Social™, our solution for in-house digital teams, here. In today’s social media climate, crises are inevitable. Just as a TikTok dance can come out of nowhere and go viral, a PR crisis related to your brand
The Dos and Don’ts of Crisis Management on Social Media Read More »
For the better part of the last decade, social media platforms—and therefore, consumers—have become increasingly focused on video. In 2020, 96 percent of consumers increased their online video consumption, and as of 2021, an average person is predicted to spend 100 minutes per day watching online videos. Video is powerful as a marketing tool, and
Video Wars: TikTok vs. YouTube for Marketing Read More »
