When it comes to marketing on social, playing into your audience’s generational characteristics is the way to ensure you’re making the most out of your content. Each generation has different priorities and content preferences. We hear a lot about Gen Z and Millenials, but we’re omitting a key microgeneration of 30 million individuals. Introducing Zillennials, […]
The Overlooked Generation: Zillennials Read More »
With 750 million+ monthly users, Snapchat remains one of the world’s favorite social platforms. Between personalized pics to friends, stories, and now Snapchat Spotlight, the app has plenty to offer users. Despite everything it offers, marketers often overlook Snapchat when compiling a social strategy. This could be due to brands wanting to prioritize larger social
A Modern Marketers Guide to Snapchat Read More »
We may have the new it-girl of social platforms on our hands, folks. Enter, Lemon8, the new Instagram competitor from TikTok’s parent company, ByteDance. Although Lemon8 is the new kid for US users, it was introduced back in April 2020 in Japan. Global markets have seen success with the new platform as it’s being rolled out.
The Squeeze on Lemon8: Social Media’s Newest Platform Read More »
