There’s almost nothing Likeable looks forward to more than the annual Super Bowl ads (except our annual debrief on said ads), and this year certainly didn’t disappoint. Since the crypto takeover over the past few years, we were relieved to see some fresh new ideas for this year’s Super Bowl. We saw 40% of brands […]
The Only Super Bowl LVII Ad Recap You Need Read More »
From a consumer’s POV, there’s no better feeling than when your favorite brand slides into the comment section of your own post. But what exactly is it that they’re trying to accomplish here? Proactive outreach is a strategy that brands use to stay top of mind, as well as engage with users. On top of
Ins and Outs of Proactive Outreach Read More »
Move over Google, social media for search is here. With 40% of Gen Z using social media to search for information ahead of traditional search engines, we’re tracking a major cultural shift in the way users consume information and learn. Searching has always been instrumental to discovery across all social platforms. From finding your freshman
How Social Became a Search Engine Read More »
