By Jessica Chen
As marketers, our days are inundated with meetings – internal touchbases, client- or vendor-facing calls, brainstorms, full-day summits or retreats, the list goes on and on. However, meetings can frequently feel directionless, repetitive, or even endless. Here are some steps you can take to get the most out of your meetings:
How to Hold Effective Meetings Read More »
By Jessica Chen
If you’re even remotely active on Facebook, you’ve probably come across Humans of New York. Humans of New York (largely referred to as HONY) is a photography blog that was started in 2010 by Brandon Stanton. It has now evolved into a best-selling book (plus a second one!) and social media phenomenon that has taken the world by storm. Regardless of how different your brand may be, every marketer could use some pointers from HONY and its almost-cult-like community.
3 Things Every Marketer Should Learn From Humans of New York Read More »
By Jessica Chen
While female empowerment campaigns are not an entirely new concept, 2014 in particular saw a huge spike in brands utilizing this idea of “femvertising” in their marketing campaigns. Every company from Nike to Sears is jumping on this hot trend, attempting (with varying degrees of success) to inspire and appeal to female consumers through empowerment.
The 3 Best Female Empowerment Campaigns of 2014 Read More »
