HSBC did a study on advertising to young urban males, to whom they referred as “Yummies,” a term that needs to die. While the report may have captured some of the attitude shifts and buying trends of that demographic, it makes the mistake of thinking we 20-something-year-old dudes have a lot of cash to burn. […]
Millennials, Men, and a New Consumerism Read More »
How does a brand connect with customers in a friendly way rather than come off as a huge, faceless company? Social media creates key opportunities for the humanization of your brand, like in the way you tag photos, share office culture moments online, and how you encourage your communities to engage in conversation. There’s no
The 10 Commandments of #TBT Read More »
Mad Men returns this month, and Season 7 will likely feature the frequent sexist comments and work-day binge drinking that define the show. Yet despite how retro Don, Peggy, and the rest of the characters seem in their behavior, the insight they provide is oddly applicable to modern day social media marketing. Here’s some
5 Mad Men Quotes That Perfectly Apply To Social Media Today Read More »
