It’s not scientific. Some will accuse you of chasing easy clicks. But the numbers don’t lie. The Internet loves cats. And yes, you could spend your days trawling through a Matrix-like stream of Facebook insights, looking for the viral edge your brand desperately needs to take engagement rates to the next level. Or, you could simply enlist the help […]
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People in the social media industry are generally very creative– and sometimes creative people are not particularly analytical. In order to calculate social media ROI, you need to be comfortable with numbers. Likeable provides its clients with a monthly analysis of Facebook data. It ultimately helps us determine the best time, day and format to reach and
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You know by now that your brand should be taking advantage of Facebook and Twitter. But you just might be underrating an element of the marketing mix. A recent report from Custora revealed that over the past four years, brands have quadrupled the rate of customers acquired via email. Clearly, the “old-fashioned way” cannot be
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