Companies have been creating the branded hashtag for the past six years, and their momentum has not slowed down a bit. With such an abundance of “#”s on Twitter, there’s a great deal of pressure for marketers to create a branded hashtag that has just the right word or phrase in order to effectively catch […]
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Pinterest holds vital potential for brands. In fact, Pinterest can be more valuable for certain companies than having a Facebook or Twitter presence. That’s because Pinterest offers a clear sales opportunity – 70% of people on Pinterest use it to get inspiration on what to buy. With such a large opportunity at hand, it is
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Read the 2017 version of why social media is an absolutely a must for business branding here. Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so-called social media revolution, nowadays managing a flexible presence on each of the “BIG THREE” (Facebook, Twitter
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