How often do you finish a branded video that’s served to you on any social media platform? What about a microvideo (any video below 15 seconds)? If you said “almost never,” you aren’t alone. A recent study found that 65 percent of people skip online video advertising, 76 percent of whom do so because it’s […]
3 Tips for Creating Successful Microvideos Read More »
You’ve spent hours on photography, graphic design, or videography. You’ve painstakingly edited your visuals to match your brand’s tone and stand out in the feed. By the time you’re ready to post, it’s easy to wonder: “Does the caption really make a difference?” Yes—and caption length matters too! With a 63,206 character limit on Facebook
Copy That: When to Use Short vs. Long Captions Read More »
Millennial moms are growing in numbers, and their purchasing power is too. There’s just one problem: most of them feel like brands just don’t understand them. And I get it—as a millennial mom myself, the last thing I want is to be sold the perfect image of motherhood while I’m checking my phone in the
A Marketer’s Guide to Talking to Millennial Moms Read More »
