In 2013, Snapchat launched Stories and forever changed the way social media users would create and consume content. Taking note of the upstart’s success, other social networks imitated the feature, with Instagram Stories debuting in 2016 and Facebook Stories arriving the following year. Since then, hundreds of millions of users have embraced stories across Snapchat […]
Are Stories the Future of Social Media? Read More »
Nearly 91 percent of U.S. businesses use social media marketing. There are so many components needed to build a successful social media campaign that it can be hard to determine where to start. Some companies hire a team of specialists who handle social media as a smaller part of their larger role. Others have one
The Pros and Cons of Taking Social Media In-House Read More »
Last month, Likeable brought together thought leaders and industry experts to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies. 1. Fear is getting in the way of great content.
5 Ways Retail Brands Can Win on Social in 2019 Read More »
