Brands using social media for social activism: It’s a delicate tightrope to walk. Done right, a company can express its values in an authentic way that connects with more customers and has a positive social impact. Done wrong, it can come off as opportunistic and phony—just another company latching onto an important social justice issue […]
How Brands Can Use Social Media for Social Good Read More »
Over the past few years, Pinterest has evolved to become a social media powerhouse for e-commerce. With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands.
What Pinterest’s E-Commerce Push Means for Brands Read More »
There’s no shortage of food photos on Instagram. In fact, #food has been used over 300 million times on the platform—with brunch-goers, influencers, and food brands alike, all competing for consumers’ attention. To help you create content that stands out in this crowded feed, we’re taking you behind the lens to reveal a few secrets
5 Food Styling Tips for Better Instagram Photos Read More »
