Social media is constantly changing. In the past year, we saw Instagram hit the 1 billion monthly active users mark and Pinterest reach 250 million monthly active users. Snapchat reported its first decline in users (but still remained dominant among teens), with Instagram Stories eclipsing Snapchat’s daily active user base. And we saw platforms like […]
9 Social Media Statistics Every Marketer Should Know Read More »
This year, there was no shortage of innovation in social content. Augmented reality inched even closer into the mainstream, Instagram Stories evolved with countless new features, and video continued to dominate. Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular
Top 10 Branded Content Wins of 2018 Read More »
“Social video” can mean almost anything. A two-second Boomerang of friends clinking wine glasses is social—but sometimes, so is cinematic storytelling. The spectrum of social video includes both of them, along with recipe videos, sports highlights, reaction GIFs, live streams, and countless other formats and styles. Despite this, advertisers often use “social video” as a
The First Question Marketers Should Ask Before Making Social Video Read More »
