Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers. The platform is well suited for these brands, boasting 200 million beauty fans, which accounts for 25 […]
How Beauty Brands Are Going Beyond the Instagram Feed Read More »
Aspect ratio is the proportional relationship between an image’s width and height. Seems simple enough, right? So how is it that until recently, people have preferred video to be horizontal? The answer: movies. Cinema, where moving images first took a foothold in culture, started with a 4:3 aspect ratio (width to height). From there, as
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In an effort to maintain its growing status as a top social media platform, Instagram introduced IGTV earlier this year. With a structure that resembles both YouTube and Snapchat Discover, the expectations for Instagram’s big video push are high, with brands jumping at the chance to utilize the long-form video hub. Here to help is
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