Author name: Likeable Team

To Snap or Not to Snap? Shuttering an Award-Winning Snapchat Program

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The WeAreCisco Talent Brand Team took a calculated gamble in 2016 and became one of the earliest adopters of Snapchat for employer branding. We were betting that raw, unscripted, employee takeovers (yes, we handed non-marketers the username and password, along with some guidelines) would speak the language of the early-career talent we were trying to […]

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3 Tough Questions About the Future of Social Video

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Social networks are doubling down on video. This summer, Instagram launched IGTV, creating a dedicated hub for long-form video, while Facebook continues to invest in its YouTube challenger, Watch. As various platforms ramp up their video capabilities, it’s clear that social video is only growing in importance. But what platforms will ultimately come out on

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