We all know that trends and conversations begin online, but who sets and starts them? Over the years, there’s been a shift. While stars and celebrities once ran social media, the ever-growing creator economy lets everyday people connect with swaths of followers (and make a lot of money doing it, too). When we talk about […]
Why the Creator Economy Is Your Key to Growth in 2022 Read More »
The information and tips in this article come from one of Likeable’s Smarter Social™ modules. Learn more about Smarter Social™, our solution for in-house digital teams, here. If you work in social media, you’re undoubtedly familiar with “the algorithm.” It’s a somewhat nebulous term that gets thrown around a lot, especially as it relates to
Mastering the Algorithm with Your Social Media Content Read More »
Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. Together, the companies have developed a dedicated TikTok channel that tries to capture the best of the app-viewing experience while catering to the OOH format. “By partnering with Atmosphere, we’re excited
How to Effectively Leverage Your Social Media Content Offline Read More »
