By Tim Bosch
As you probably heard last week, Facebook announced a future News Feed update that sent marketers into a frenzy.
The update: organic posts deemed “too promotional” will receive less organic reach starting in January 2015.
Coming Soon: Facebook News Feed Clean Up Read More »
If you have “marketing” somewhere in your job title, you’ve likely been tasked over the last few months with creating your brand’s 2015 marketing plan. A decade ago, it was easy to sit down, look at your spends, and determine what worked and what didn’t. From there, allocating your budget for the next year and creating the roadmap you’d use during the following 12 months was your biggest challenge. Over the course of the next year, you’d assess as you went and move funds around a bit based on results. Then social media thrust itself into the mix, and this ever-changing medium now makes annual planning nearly impossible (or nearly impossible to do well).
3 Reasons Why Quarterly Social Media Planning Matters Read More »
The only thing scarier than seeing your coworkers kitted out in their Halloween costumes today or the Snapchat ghost? Realizing that tomorrow is November 1st and that means…2015 planning! Most marketers have already started thinking about January 1st and beyond (especially since we all know that the holidays mean that several weeks are basically a wash), but there are a few things to think about before delving into that New Year’s resolutions campaign. I talk to a lot of brands every day and there are definitely some themes that keep popping up that will impact 2015. Depending on how they’re treated, these trends can either set you up for huge success or set you back. Here are the five main things that I think you should be thinking about now during your 2015 planning.
5 Trends That Will Define Your 2015 Social Success Read More »
