Throughout the past month or so, we’ve learned quite a bit about marketing during a global pandemic. To sum it up in one sentence: It’s all about being able to pivot. Your strategy, your tone, your content creation methods, and your mindset toward all things marketing during this time will need to change—and that’s not […]
How to Create Professional Instagram Stories From Home Read More »
When it comes to social media, hotels have it pretty good. People love sharing photos when they’re on vacation, and that gives hotels an arsenal of stunning (and free) photos to share. But there’s more to their content than vacation selfies and gorgeous views. Here’s what four hotel brands are doing right—and what your brand
What You Can Learn from 4 Hotel Brands on Facebook Read More »
Social media is a great tool for creating conversations with your audience—but it also opens a direct line of communication for complaints. These days, it isn’t an option for brands to respond to their customers on social; it’s expected. To get started, set up your brand’s support account bio to include on-duty hours, a dedicated
9 Templates for Responding to Complaints on Your Social Channels Read More »
