By John Kultgen
Snapchat is now the fastest growing social network. and it’s getting attention from brands that previously snubbed it. But as a marketer, think beyond the buzz and ask yourself, “Does it make sense?” Should your brand be on Snapchat? Here are five facts to help you decide.
Should Your Brand Be on Snapchat? Read More »
By John Kultgen and Andrew Minucci
Social media users are getting increasingly intolerant of brands stepping into terrains that aren’t relevant to their business. In traditional advertising, brands can fly under the radar when utilizing cultural holidays, but social media offers the consumer a quick, visible and viral way to create a backlash.
Some brands don’t do anything at all. For instance, Pepsi, Southwest Airlines, and Samsung Mobile are just a few big brands that decided to stay silent on Dr. Martin Luther King Jr. Day in 2016.
But if you do choose to speak up, how does your brand mention a cultural holiday without ending up on one of those “social media fails” lists?
Cultural Holidays: To Post or Not to Post? Read More »
Your favorite social networks are constantly evolving. Can you believe that both Periscope and Meerkat are less than a year old? As often as networks release new features, audiences discover their own innovative techniques for content creation within the software’s limitations. Here are 4 trending methods to create dynamic content for your social media presence, both audience and network driven:
4 Trending Tricks to Create More Dynamic Content Read More »
