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The 5 W’s of Snapchat: A Marketer’s Guide

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By Candie Harris and Elana Lyn Gross

Snapchat may be a newer social media network, but it should not be overlooked. Snapchat isn’t just for sending silly selfies. If you are a marketer or social media enthusiast, you can’t help but notice the plethora of information being shared about Snapchat. Whether you are confused about the benefits of Snapchat for marketing or an avid user this guide is designed as an easy reference tool to help you maximize the opportunities for your brand on this exciting social platform. 

Here’s the who, what, when, where, and why for using Snapchat to market your brand.

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3 Reasons Why Marketers Should Care About Instagram Ads

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By Nicole Grossberg

Instagram announced that they have officially switched on their advertising API, which means that Instagram API partners will be able to purchase ads easier than ever before. Gone are the days of hefty ad spends. So far, advertising has only been open to Instagram’s API partners, but it won’t be long before they roll out ads to more marketers and brands.

But why should marketers care about advertising on this platform in the first place? Here are three reasons why you should pay attention to the Big IG.

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How to Increase Your Instagram Engagement

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By Hannah Fruchtman

The term “less is more” always confused me. How could less be more? None of it made sense… until I joined Instagram. The best practices for this social media platform are exemplary of the adage “less is more.” especially as it relates to a successfully shared post. What defines a “successful post” you may ask? For starters, it’s not when Instagram informs you that your upload was successful! What makes a post successful is its ability to convey your brand’s message to the audience. So how do you do that? You need a substantial Instagram presence. There’s a lot more to prospering than just clicking the share button.

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