One of the fastest growing verticals within social media this year is e-commerce. Online shopping and social media scrolling used to be two totally separate activities, but now 52 percent of socially engaged shoppers have made a purchase through a social platform. Integrating social media and e-commerce is a longstanding opportunity that brands have been […]
Your Guide to Shopping & E-Commerce on Social Media Read More »
Ah, podcasts. They’ve been around for nearly two decades, but only in the past five years or so has the format truly entered the mainstream and come into its own. As more and more podcasts have popped up, listenership has increased. In fact, 55 percent of the U.S. population has listened to a podcast, and
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In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 percent, that bad rap is at least somewhat warranted. However, even though brands continue to increase their paid social budgets, it is possible to be successful organically on social. Platforms like TikTok
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