By Brian Murray LinkedIn is the most valuable network for the professional. Many people only consider LinkedIn when they are involved in a job search, but the value extends far beyond that. It can be used to find decision makers or network to find a new opportunity. However, like most things, the time to start using […]
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Brands partnering with celebrities for endorsement deals is nothing new. What is new is the way brands are leveraging their celebrity relationships by incorporating them into their social media strategy. With thousands, if not millions, of followers, celebrities have the ability to boost a brand’s own following and engagement. Check out how the three brands
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By Dane Cobain Being likeable isn’t an easy task; it requires authenticity, dedication, and the willingness to say both “thank you” and “I’m sorry” when necessary. It requires transparency, responsiveness, and a company culture that promotes the importance of building relationships–whether online or off. Likeability is a growing trend among B2C companies, which can no
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