Influencers, the people we as social media marketers obsess over in hopes that a Facebook post, tweet, or Instagram photo will ignite sales or drive an influx of new fans to a brand’s social channels, are often identified by their number of fans, followers or Klout score. What’s often lost in the mix is how […]
The Power of One: Why Every Customer Matters Read More »
My 97 year old Bubbe passed away at the beginning of this year. She never REALLY understood what I did for a living, and asked me repeatedly about it. As I was preparing the eulogy for her funeral and thinking about all the lessons she taught me, I realized that although she had no clue about social
5 Lessons My 97 Year Old Bubbe Taught Me About Social Media Read More »
Today marks a very special day in the world of social media. As the fourth Monday of January gets into full swing, we celebrate a day devoted to some of the hardest working people in the industry – community managers. This job barely existed 5 years ago, and now, we have an entire day
5 Things Every Community Manager Must Have (that’s not in their job description) Read More »
