With so many social networks to choose from, how are you supposed to know which one is best for your brand? The first question you should ask is, “What are my customers using?” You may be really great on Facebook, but your target demographic spends most of their time on Google+. With so many statistics […]
What Social Network Is Your Target Demographic Using? Read More »
Instagram quickly became one of my favorite social media networks (yes, I put it right up there with my longtime love, Twitter). Over the past couple months, I noticed interaction boom. Then brands started joining. Instagram offers creative marketing through photos for brands, while reaching a target demographic. Brands such as Starbucks, NBC, Threadless, and
Get to Know Your Instagram Metrics: 5 Key Features of Statigram Read More »
Last week, Warby Parker — a start-up eyewear company that offers inexpensive prescription lenses through its ecommerce site – published its annual report. The report is composed of six frames of rich, interactive infographics that provide information about the growth of their business, the efficiency of their operations, and the philanthropic efforts completed through a
2 Lessons For Marketers From Warby Parker’s Annual Report Read More »
