As social media professionals, we can go on and on about why we love social media: it’s a great customer service tool and a highly effective way to reach a specific audience, among other things. Above all, social media works because it plays a key role in enabling the virality of messages: I tell 3 […]
Case Study: AcneFree Sampling Goes Viral! Read More »
A good friend of mine introduced me to the book The Seven Habits of Highly Effective People by Stephen R. Covey. The bestselling book and one of Time’s “25 Most Influential Business Management Books” provides a framework for attaining personal goals and effectiveness. Each chapter presents an overview of a particular habit and the habits
7 Habits of Highly Effective Brands Read More »
The internet is abuzz with protests of SOPA — the Stop Online Piracy Act that has the online community in a huge tizzy. Users are terrified of their sites/content being censored by the government. I think my favorite tweet about this topic is: “Under SOPA, you could get 5 years for uploading a Michael Jackson song, one year more
3 Ways the Entertainment Industry Can Make Money Without Destroying The Internet Read More »
