BOO! Did I scare you? Halloween is a marketer’s dream: Besides the fact that it’s a seasonal holiday (which we all know brands love), it’s a holiday that allows for endless creativity, since it’s the one day during the year that people are actually expecting the unexpected. In between the ghouls, goblins, and other things that […]
Tricks and Treats in Social Media: 3 Awesome Halloween Campaigns Read More »
I’ve said it numerous times—you can’t measure everything. You need to measure what matters. Different metrics will matter to different people and different organizations, but one thing that should always matter is your competition. Your competitors are critical in helping you determine success for your brand by giving you a frame of reference to measure
Keeping up with the Competition: Metrics That Matter Read More »
By Tim Bosch
Hashtags can be a beautiful thing for a brand. They are one of the best ways to categorize your tweets and make them more searchable. However, hashtag functionality is becoming watered down by their constant misuse. Here are my 5 recommendations for hashtag optimization.
A Quick #Hashtag Lesson Read More »
