The original purpose of social media, back when it began around 13 years ago, was to connect friends and family—and it has absolutely done that. It’s brought all of humanity closer together by serving as a space where people can share stories, listen to the experiences of others, and build communities. But, as we all […]
Social Media Can Be Toxic—Here’s the First Step Towards Change Read More »
Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997. Though both are considered the younger generations, there are many key differences between
What Gen Z is Watching Online Read More »
Using storytelling as a marketing tool isn’t new. Brands have been doing it for decades, despite “brand storytelling” only becoming a mainstream buzzword within the last few years. Things like customer spotlights, behind-the-scenes content, and even data-driven narratives from brands are everywhere on social media—with good reason. Research shows that messages delivered as stories can
How Stop & Shop Went Beyond the Aisles Read More »
