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Why Brands Should Use Instagram Stories Highlights

Stories Highlights and Archives are two valuable tools that Instagram rolled out to the social sphere late last year. In just four months, brands quickly learned how to integrate these exciting features into their digital marketing strategies. By curating, archiving, and highlighting Instagram Stories, brands have found that they’re able to optimize their customer experiences on

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9 Templates for Responding to Complaints on Your Social Channels

Social media is a great tool for creating conversations with your audience—but it also opens a direct line of communication for complaints. These days, it isn’t an option for brands to respond to their customers on social; it’s expected. To get started, set up your brand’s support account bio to include on-duty hours, a dedicated

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