After years of creating content for our clients, we’ve learned a thing or twenty about how to run a brainstorm. Whether you’re generating ideas for a client or your own brand, these tips will help you make the most of your team’s time. Put on your raincoat—we are now entering the brainstorm. BEFORE THE BRAINSTORM […]
20 Tips for Better Brainstorms Read More »
As news cycles become shorter and attention spans follow suit, it becomes increasingly difficult for brands to stay relevant. The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’
How to Master Real-Time Content Read More »
Capturing user attention for minutes (not seconds) at a time was once reserved for YouTube. Now, as platforms like Facebook and Instagram carve out spaces (Watch and IGTV) to take advantage of users’ increased attention spans, smart brands are getting in (including us). So, what does compelling long-form branded content look like in these spaces?
5 Brands That Are Telling Stories With Episodic Video Read More »
