Content Marketing

How Social Media Has Changed The Way We Communicate

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By Jo Hague

On today’s date in 1877, Thomas Edison is said to have written to the president of the Telegraph Company in Pittsburgh, PA. In his letter, he argued that it would be more appropriate for us to greet one another with “hello” rather than saying “ahoy” when answering the phone. Communication and how we communicate has drastically changed since then and social media has had a large part to play in this. 

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Facebook Content Strategy: The Top 50 Global Brands

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By Brian Leigh

As Facebook slowly morphs into a television network, marketers and social media agencies must rethink how they approach content strategy.

One thing that demands examination is post cadence. How often should brands be publishing? What percentage of those posts should be video? When is it appropriate to broadcast Live?

To research this, we plucked out the Top 50 Global Brands (via Interbrand) and tracked their organic Facebook posts in June. 

Here’s what we learned in the process.

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