Content Marketing

What The Forrester “Facebook and Twitter are Over” Report Means For You

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By Carrie Kerpen

Forrester just published a report titled, “Social Relationship Strategies That Work“. It costs $499 to download, but it’s summarized pretty well in this blog post by author Nate Elliot.  Basically, the Forrester report says that by Facebook killing organic reach, it’s killing its utility as a social network. It talks about socializing your own site, and also talks about how Twitter is headed in the exact same direction.

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The 3 Best Female Empowerment Campaigns of 2014

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By Jessica Chen

While female empowerment campaigns are not an entirely new concept, 2014 in particular saw a huge spike in brands utilizing this idea of “femvertising” in their marketing campaigns. Every company from Nike to Sears is jumping on this hot trend, attempting (with varying degrees of success) to inspire and appeal to female consumers through empowerment.

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5 Trends That Will Define Your 2015 Social Success

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By Carrie Tylawsky

The only thing scarier than seeing your coworkers kitted out in their Halloween costumes today or the Snapchat ghost? Realizing that tomorrow is November 1st and that means…2015 planning! Most marketers have already started thinking about January 1st and beyond (especially since we all know that the holidays mean that several weeks are basically a wash), but there are a few things to think about before delving into that New Year’s resolutions campaign. I talk to a lot of brands every day and there are definitely some themes that keep popping up that will impact 2015. Depending on how they’re treated, these trends can either set you up for huge success or set you back. Here are the five main things that I think you should be thinking about now during your 2015 planning.

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