Using storytelling as a marketing tool isn’t new. Brands have been doing it for decades, despite “brand storytelling” only becoming a mainstream buzzword within the last few years. Things like customer spotlights, behind-the-scenes content, and even data-driven narratives from brands are everywhere on social media—with good reason. Research shows that messages delivered as stories can […]
How Stop & Shop Went Beyond the Aisles Read More »
When creating content for social media, it’s important to maintain consistency across different social networks. Whether you’re posting on Facebook, Twitter, or LinkedIn, you want to evoke the same feelings and impart the same messages to strengthen the customer’s relationship with your brand. But there’s just one problem—no two social networks are alike, so rather
How to Adapt Social Content Across Networks Read More »
Folks, that just about does it for 2019. While it’s just one more year under our collective belts, we feel as though we’ve aged at least a decade over the last 12 months. But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming
3 Social Media Trends to Watch in 2020 Read More »
