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How You Should Be Using Emojis on Social Media

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By Mikey Dunn, Community Manager

Emojis first appeared in smartphone SMS threads, but now they’re everywhere. Today, you can even order lunch by tweeting an emoji. In social media marketing, it’s important to know that the most popular social media networks not only support emojis but also have entire features built around them. There are many ways brands can take advantage of these features and emojis…

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So, You Want to Become a FoodSTAGRAM Influencer?

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By Gillian Stippa, Photographer

Here’s what you need to know first. We live in a time when “instagrammability” is built into a restaurant’s framework. Tables are placed near large windows so that each dish is naturally “instaworthy,” tabletops are designed based on their texture and color, and matte plates are chosen in order to reduce glare (the list goes on). As ridiculous as this might seem, it makes sense when you consider the numbers:

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Social Media Character Count Best Practices

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By Jenn Burgess, Graphic Designer and Michelle Greenbaum, Copywriter

You may think one piece of copy will work across all social networks, but that isn’t always the case. What works on Facebook may not fit on Twitter, and the hashtags you use on Instagram may not be best for your Facebook post. Instead of writing the perfect piece of copy and having to cut it down or bulk it up last minute, bookmark and reference this guide for all of the best practices for social media character counts.

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