Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. With 22 percent of internet users worldwide saying that their […]
4 Top Sports Brands on Social—And What We Can Learn From Them Read More »
The original purpose of social media, back when it began around 13 years ago, was to connect friends and family—and it has absolutely done that. It’s brought all of humanity closer together by serving as a space where people can share stories, listen to the experiences of others, and build communities. But, as we all
Social Media Can Be Toxic—Here’s the First Step Towards Change Read More »
When creating content for social media, it’s important to maintain consistency across different social networks. Whether you’re posting on Facebook, Twitter, or LinkedIn, you want to evoke the same feelings and impart the same messages to strengthen the customer’s relationship with your brand. But there’s just one problem—no two social networks are alike, so rather
How to Adapt Social Content Across Networks Read More »
