Over the past several years, there’s been one app on everyone’s mind, lips, and radar: TikTok. From memes and challenges to teasers from artists and musicians to back-and-forth dialogues, viral content thrives on this platform. And here at Likeable, we can help your brand get in on the action. In the words of Lacey Mark, […]
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The information and tips in this article come from one of Likeable’s Smarter Social™ modules. Learn more about Smarter Social™, our solution for in-house digital teams, here. Folks in business, and marketing especially, are well aware of the purchase funnel. It’s essentially a sequential approach that moves people layer by layer through a journey that
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At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one. Many Instagrammers lauded the news: For a long time, a chronological feed was the app’s default setting, and some users argued that the algorithm made it harder to keep
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