Strategy

Taglines – Do’s and Don’ts

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By Gabbie Diassi, Senior Account Manager

Recently a client tasked our team to propose some new taglines for their company and test them out with their target audience. When our tests concluded, it was time to present our recommendation of which tagline to move forward with. This research lead me to some interesting insights that I think are important for brands to consider when selecting a tagline for their newest campaign or business in general. Here are some Do’s and Don’ts.

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5 Amazing Takeaways from Content Marketing World 2016

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By Maggie Burke, Content Strategist

Last week I had the privilege of attending the 2016 Content Marketing World Conference in the always beautiful Cleveland, OH (home sweet home!). Top minds from around the world gathered together at the Huntington Convention Center to listen to and share inspiring stories about the ever-changing landscape of content marketing, and the importance it plays on the success or failure of a business. I had the chance to speak with individuals from Belgium, Germany, Canada and more (which isn’t surprising when attendance reached just over 3,500).

Anything a marketer could dream of learning during a conference was covered — not to mention, an endless supply of Diet Coke was provided during each 11 hour day. Before I share my favorite parts, I want to commend the Content Marketing Institute on the app they developed for all registered attendees. It had every bell and whistle needed to help one navigate the experience from their mobile device. It especially helped me get in contact with others when I had any question or concern about sessions, after parties (those would need an entirely different blog post) and any other FAQ. Check out what it had to offer!

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Social Media Character Count Best Practices

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By Jenn Burgess, Graphic Designer and Michelle Greenbaum, Copywriter

You may think one piece of copy will work across all social networks, but that isn’t always the case. What works on Facebook may not fit on Twitter, and the hashtags you use on Instagram may not be best for your Facebook post. Instead of writing the perfect piece of copy and having to cut it down or bulk it up last minute, bookmark and reference this guide for all of the best practices for social media character counts.

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