Trends

Activism or Slacktivism: Can Social Media Cause Social Change?

By Hannah Baker

Red, white, and blue weren’t the only colors Americans were seeing on their newsfeed early this July. In fact, all of the ROY G. BIV colors were likely to pop up. That’s because over 26 million people rainbow-fied their profile picture to show support for the U.S. Supreme Court’s ruling in favor of same-sex marriage. Such an outpouring of support is overwhelmingly heartwarming, especially since the changes were made within 3 days of the decision. However, what do these numbers really show? What are the masses accomplishing, if anything, by using social media for political and social change?

Here’s the good, the bad, and the ways to get involved (successfully).   

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Brace Yourself: Vertical Video Is Growing

By Rachel Hadley

Few things cause more public debate than religion and politics. In my workplace, there are two other passion points that may never reach a consensus: the use of the Oxford comma and shooting video in vertical (or portrait) format. Let’s focus on the latter!

According to Mary Meeker’s 2015 Internet Trends, vertical viewing now accounts for 29% of view time (compared to 5% just five years ago) and continues to grow. This is a huge opportunity for marketers.

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