By Dane Cobain Being likeable isn’t an easy task; it requires authenticity, dedication, and the willingness to say both “thank you” and “I’m sorry” when necessary. It requires transparency, responsiveness, and a company culture that promotes the importance of building relationships–whether online or off. Likeability is a growing trend among B2C companies, which can no […]
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The principles of customer loyalty have not changed in the past 30 years– incentivize your best customers and they will not only remain patrons, but they will also tell their friends about their experiences with your brand. We’ve all heard the age old saying that it costs more to acquire a customer than it does to
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A good friend of mine introduced me to the book The Seven Habits of Highly Effective People by Stephen R. Covey. The bestselling book and one of Time’s “25 Most Influential Business Management Books” provides a framework for attaining personal goals and effectiveness. Each chapter presents an overview of a particular habit and the habits
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