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2 Lessons For Marketers From Warby Parker’s Annual Report

Last week, Warby Parker — a start-up eyewear company that offers inexpensive prescription lenses through its ecommerce site – published its annual report. The report is composed of six frames of rich, interactive infographics that provide information about the growth of their business, the efficiency of their operations, and the philanthropic efforts completed through a […]

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Case Study: AcneFree Sampling Goes Viral!

Uncategorized / Likeable Team

As social media professionals, we can go on and on about why we love social media: it’s a great customer service tool and a highly effective way to reach a specific audience, among other things. Above all, social media works because it plays a key role in enabling the virality of messages: You tell 3

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Keeping up with the Competition: Metrics That Matter

Uncategorized / Likeable Team

I’ve said it numerous times—you can’t measure everything. You need to measure what matters. Different metrics will matter to different people and different organizations, but one thing that should always matter is your competition. Your competitors are critical in helping you determine success for your brand by giving you a frame of reference to measure

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2 Lessons For Marketers From Warby Parker’s Annual Report

Case Study: AcneFree Sampling Goes Viral!

Keeping up with the Competition: Metrics That Matter

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