July 20, 2016

How to Make True 360˚ Photos with Your Smartphone for Facebook

About a year ago, Google released the free Photo Sphere app (since renamed the Street View app), which allows you to easily take 360˚ Google Street View images with your smartphone to post on the public Google Maps archive. Until now, there has been no social media application of this powerful tool.

When Facebook introduced 360˚ photo support in early June, social media marketers and consumers alike took advantage of the new capability by posting their smart phone panoramas to a beautiful quasi-VR wide-view effect. What they didn’t realize is this new feature also seamlessly accepts Street View images created by Google’s free app.

While the Street View app can be connected to some 360˚ cameras like the Ricoh Theta and Samsung Gear 360, its photo-stitching tool that utilizes your phone’s camera and accelerometer is both easy to use and powerful.

Just spend two minutes aligning your phone’s camera with the app’s 360˚ markers, and you can make a panorama of the size and scope of your pleasing.

The app takes about a minute to stitch the images together and once it does, it saves the image to your phone’s camera roll so you can post it on Facebook. The Facebook app needs to be updated to its newest version to recognize the photo as 360˚.

The app is strongest in wide open spaces where slight changes of your position in space won’t alter the 360˚ point of view. I shot mine in our crowded NYC office, so it wasn’t perfect, but considering it’s a free tool, it did a pretty impressive job. Not to mention, you can always touch up the image in photoshop before posting it online.

It’s a fun and easy tool with a lot of potential to make immersive 360˚ content for Facebook. Currently, not many people or brands are taking advantage of it. You should!

Tags: Creative, Facebook, Tools

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